Think about your URL

I saw a van today with the following URL on it.

http://www.newskillsnewlives.co.uk/

Now I misread it and thought this was some protest site about how the media is overly affecting young people leading to depression, suicide etc. Errrr.... I was wrong! :-)

Other great ones I've come across include...

http://www.therapists.com/

Who on first thoughts I wouldn't contact to discuss my sexual issues... :-)

Or http://www.penisland.net/

Which might not be your first choice for custom made pens ;-)

So the learning - when you come up with your great business idea write down the URL and ensure you consider how if might be read by others!

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